Luxury Boutiques
The Croisette and Rue du Rocher hold the densest cluster of Maison flagships in any French ski resort — many open seasonally, several with bespoke alpine collections sold nowhere else.
Houses in residence
Hermès
Rue de l'Église · seasonal flagship
The full ready-to-wear and equestrian range, plus the seasonal alpine capsule. Bespoke saddle-bag orders accepted on appointment.
Dior
Rue du Rocher · winter flagship
Christian Dior Sport, fragrance and the annual Dior x Courchevel ski-couture capsule.
Louis Vuitton
Croisette · flagship
Travel, leather goods and a season-only après-ski capsule designed for the resort.
Chanel
Rue du Rocher · winter flagship
Ready-to-wear, accessories and a small but immaculate Coco Beach pop-up in February.
Fendi
Rue du Rocher
Furs, leather and the Fendi Casa alpine collection — the most pictured shop window on the street.
Loro Piana
Rue du Rocher · cashmere house
The cashmere standard — alpine knits, après-ski outerwear and the legendary Stormsystem ski jacket.
Brunello Cucinelli
Rue du Rocher
Italian quiet-luxury cashmere with a dedicated mountain capsule each winter.
Bernard Orcel
Rue du Rocher · three-floor flagship
The local institution — Courchevel's most complete multi-brand ski-fashion atelier, plus its own Orcel-label couture.
Moncler
Croisette
Down jackets, Grenoble line and the Moncler Genius collaborations sold only at altitude.
Bogner & Toni Sailer
Rue du Rocher · ski couture
The two German ski-fashion heritage houses — technical performance dressed as evening wear.
Brand, category, street & season
Courchevel 1850’s flagships cluster on three short streets — Rue du Rocher, the Croisette and Rue de l’Église. Most Maisons open only for the winter; the ski-fashion ateliers stay open year-round.
| Maison | Category | Street | Open |
|---|---|---|---|
| Hermès | Ready-to-wear · leather | Rue de l’Église | Dec–Apr |
| Dior | Couture · sport · fragrance | Rue du Rocher | Dec–Apr |
| Louis Vuitton | Travel · leather · RTW | Croisette | Dec–Apr |
| Chanel | Ready-to-wear · accessories | Rue du Rocher | Dec–Apr |
| Fendi | Furs · leather · Casa | Rue du Rocher | Dec–Apr |
| Loro Piana | Cashmere · outerwear | Rue du Rocher | Dec–Apr |
| Brunello Cucinelli | Quiet-luxury cashmere | Rue du Rocher | Dec–Apr |
| Moncler | Down · Grenoble · Genius | Croisette | Dec–Apr |
| Bogner & Toni Sailer | Ski couture | Rue du Rocher | Dec–Apr |
| Bernard Orcel | Multi-brand ski fashion | Rue du Rocher | Year-round |
Seasonal flagships typically open from the December lift opening and close after Easter. For jewellers and watch houses (Graff, Cartier, Chopard, DOUX), see the jewelry & watches guide.
The three shopping streets
- Rue du RocherThe main luxury spine — Dior, Chanel, Fendi, Loro Piana, Cucinelli, Bernard Orcel and the ski-couture houses, end to end in five minutes.
- La CroisetteThe arrival square at the foot of the slopes — Louis Vuitton and Moncler, plus the ski lifts, the tourist office and the valet line.
- Rue de l’ÉgliseThe quieter old-village street around the church — Hermès’ seasonal flagship and a handful of galleries and ateliers.
Frequently asked
Which boutiques are open year-round?
Bernard Orcel and most ski-fashion ateliers. The Maison flagships (Hermès, Dior, Louis Vuitton, Chanel) open December–April only.
Can I order something from Paris and collect in Courchevel?
Yes — Hermès, Dior, Louis Vuitton and Chanel all support inter-store transfers. Allow 3–5 days during high season.
Is private after-hours shopping possible?
All Palace concierges arrange after-hours appointments at Hermès, Louis Vuitton and Bernard Orcel for hotel guests.