The Alpine Boutique
From Bernard Orcel's three-floor ski-couture flagship to the gilded façades of Hermès and Dior, Courchevel 1850 hosts the densest concentration of Maison boutiques in the Alps.
Luxury Boutiques
Hermès, Dior, Louis Vuitton, Chanel, Fendi, Loro Piana, Bernard Orcel — the densest cluster of Maison flagships in the Alps.
Haute JoaillerieJewelry & Watches
Graff, Messika, Bucherer, Doux Joaillier and the seasonal Place Vendôme pop-ups — the highest-altitude Place Vendôme outside Paris.
The New WaveConcept Stores
Bernard Orcel's three-floor flagship, Milady Paris, the LVMH-backed concept rooms and the resort's emerging multi-brand ateliers.
The maisons of Courchevel 1850, by category
Almost every house sits within a few hundred metres of the others on La Croisette and the Rue du Rocher — the densest luxury-retail cluster in the Alps.
| Fashion houses | Hermès · Dior · Louis Vuitton · Chanel · Fendi · Loro Piana |
|---|---|
| Jewellery & watches | Graff · Messika · Bucherer · Doux Joaillier · seasonal Place Vendôme pop-ups |
| Ski couture | Bernard Orcel · Fusalp — technical wear and après style |
| Concept & multi-brand | Bernard Orcel (three floors) · Milady Paris · the emerging ateliers |
"On Friday afternoons before the Russian Orthodox Christmas,
the Croisette is the busiest shopping street in France."
Le Monde, 2023
Frequently asked
What shops are in Courchevel 1850?
The Rue du Rocher and La Croisette concentrate the flagship boutiques — Hermès, Dior, Louis Vuitton, Chanel, Fendi, Loro Piana and Bernard Orcel's three-floor ski-couture house — alongside the high jewellers Graff, Messika and Bucherer. It is the densest cluster of Maison flagships in the Alps. Our boutique directory maps them by street and category.
Where is the luxury shopping in Courchevel 1850?
Along Rue du Rocher and La Croisette in the village centre, a few steps from the main gondola base — the fashion flagships, watch salons and jewellers all sit within a couple of hundred metres of each other.
When are the Courchevel boutiques open?
Most luxury boutiques open for the winter season, roughly mid-December to mid-April, with a shorter or by-appointment presence in summer. Hours typically run late morning to evening to match the ski day; some extend on peak weeks.
Does Courchevel have ski shops or designer outlets?
Courchevel 1850 is full-price flagship territory rather than outlet — but alongside the fashion houses you will find premium ski and technical-wear stores, led by Bernard Orcel and Fusalp, for on-mountain gear and après style.