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Haute Joaillerie

Jewelry & Watches

Courchevel 1850 is the highest-altitude high-jewelry destination in Europe. The Place Vendôme houses arrive each December and treat the resort as a winter annex of Paris.

The pieces are not the entry-level. Most Maisons send their most important collections — multi-million-euro one-off creations that travel under armed escort. The clientele justifies it: Courchevel concentrates more private-jet arrivals per week than any other European resort.

The houses

  • Graff

    Cour de l'Église · seasonal salon

    London's most important diamantaire — Courchevel hosts the December roll-out of the new collection each year.

  • Messika

    Rue du Rocher · winter flagship

    Valérie Messika's modern Parisian diamond house — the largest selection outside Place Vendôme during the season.

  • Bucherer Fine Jewellery

    Croisette · multi-brand

    The premier Swiss watch and jewelry retailer — Patek Philippe, Rolex, Audemars Piguet and the full Bucherer house collections.

  • Doux Joaillier

    Rue du Rocher · concession Maisons

    Authorised dealer for Cartier, Bulgari, Chopard and Mikimoto — the most complete Place Vendôme concession in the Alps.

  • de Grisogono

    Cour de l'Église · seasonal pop-up

    Geneva's coloured-stone specialist — sapphires, emeralds and the signature black-diamond series.

  • Chopard

    Hôtel Cheval Blanc · in-residence corner

    Permanent in-hotel display of Happy Sport, Mille Miglia and Chopard high-jewelry inside Cheval Blanc Courchevel.

Frequently asked

  • Can I try high-jewelry pieces by appointment?

    Yes — every Maison takes private appointments through the Palace concierge networks. Champagne, fitting and a private salon are standard.

  • Do prices in Courchevel match Paris?

    Within ~3 %. Houses absorb the seasonal logistics so RRP is consistent; VAT refund applies for non-EU visitors above €100.

  • Is secure transport for purchases arranged?

    All Maisons arrange same-day insured transfer to your hotel safe or directly to Geneva for onward flights.