Jewellery & Watches
Courchevel 1850 is the highest-altitude high-jewellery destination in Europe. The great houses arrive each December and treat the resort as a winter annex of the Place Vendôme.
The houses
DOUX Joaillier
2 Rue du Rocher · since 1965
The resort's grande maison of fine watches and jewellery — authorised dealer for Cartier, Bulgari, Chopard, Chaumet, Breguet and Omega — and operator of the official Rolex boutique.
Rolex
Rue du Rocher · official boutique
The resort's official Rolex boutique — a dedicated Rolex space in the Cœur de Courchevel gallery at 2 Rue du Rocher, operated by the authorised retailer DOUX Joaillier.
Graff
Rue du Rocher · seasonal salon
London's most important diamantaire — Courchevel hosts the December roll-out of the new high-jewellery collection each year.
Espace Diamant
Rue de l'Église · jewellery gallery
An indoor gallery of some twenty-five houses carved into the mountain, home to the independent-watchmaking salon Art in Time — BOVET, Greubel Forsey, Urwerk, H. Moser and others — alongside Chopard.
Frequently asked
Can I try high-jewellery pieces by appointment?
Yes — every house takes private appointments through the Palace concierge networks. Champagne, a fitting and a private salon are standard.
Do prices in Courchevel match Paris?
Within a few per cent. The houses absorb the seasonal logistics, so the recommended price is consistent; non-EU visitors can reclaim the 20% VAT above €100.01.
Is secure transport for purchases arranged?
Every house arranges same-day insured transfer to your hotel safe, or directly to Geneva for onward flights.
