Concept Stores
The alternative to Maison flagships — independent buyers, multi-brand selections and the local ateliers that have shaped Courchevel's wardrobe for forty years.
Independent retailers
Bernard Orcel
Rue du Rocher · three-floor flagship
The local institution since 1978. Ski couture from Bogner, Toni Sailer, Fendi Sport plus its own Orcel-label evening pieces and an after-ski denim floor.
Milady Paris
Croisette · fur & outerwear
Parisian fur house with a winter outpost — bespoke shearling, sable, and the made-to-measure couture coat service.
Aller-Retour
Forum · ski-tech & lifestyle
Modern curated retailer for high-performance ski hardware paired with lifestyle pieces — Arc'teryx, Aztech, Cordova, Goldbergh.
Jet Set Courchevel
Centre · multi-brand après-ski
Cult après-ski label born in 1969 — its own line plus Frauenschuh, Sportalm, Perfect Moment and Cordova.
L'Étoile des Neiges
Rue de l'Église · accessories
Hand-picked alpine accessories — Inverni hats, Christys' London beanies, Stand Studio shearling, niche Italian gloves.
Caviar House & Prunier
Forum · gastronomy boutique
The caviar specialist with a small alpine outpost — same-day delivery to chalets, plus the famed Prunier Paris-tin selection.
Frequently asked
Which concept store stocks emerging labels?
Aller-Retour and Bernard Orcel's denim floor — both buy from younger Scandinavian and Italian labels each season.
Do these stores offer alterations?
Bernard Orcel and Milady Paris both have in-house tailors and turn around alterations within 24 hours during the season.
Can I have purchases delivered to my chalet?
Every concept store on this page offers same-day delivery within Courchevel 1850 and to most chalets in the 1650/1550 villages.