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Ski-Luxe & Multi-Brand

Ski-Luxe Houses

The houses that make Courchevel retail unlike a city high street — multi-brand ski-fashion ateliers, furriers and ski-in flagships, several of them local institutions for decades.

Where the Maisons show their official line, the ski-luxe houses tell you what actually skis and sells: they mix established labels with the technical and the couture, and restock through the season.

The houses

  • Bernard Orcel

    30 Rue du Rocher · three-floor flagship

    The institution since 1973 — Courchevel's most complete multi-brand ski-fashion house, carrying names like Fendi, Bogner and Toni Sailer alongside its own Orcel-label pieces, plus roughly sixteen in-hotel Ski Rooms.

  • Fusalp

    Place du Rocher · ski couture

    The French house of technical elegance — racing-heritage ski wear and clean après style.

  • Milady

    Place du Tremplin · furrier since 1933

    The Parisian fur house — bespoke shearling, sable and made-to-measure couture coats; its Place du Tremplin boutique reopens for winter 2026/27.

  • Moncler

    Place du Tremplin · ski-in

    Down jackets, the Grenoble line and Genius collaborations, ski-in on the square.

Frequently asked

  • What makes the ski-luxe houses different from the flagships?

    They are multi-brand and technical-first — Bernard Orcel and Fusalp buy across labels for the mountain, where the Maison flagships show a single house's official line. It is where the resort actually dresses to ski.

  • Do these houses offer alterations?

    Bernard Orcel has in-house tailors and turns alterations around within a day during the season, and Milady's fur atelier offers full made-to-measure when it reopens.

  • Can I have purchases delivered to my chalet?

    Yes — the houses deliver same-day within Courchevel 1850 and to most chalets across the valley.